In this UI concept, I designed an e-commerce experience for a fictional honey brand made by Beyoncé, blending premium feel with playful warmth. Using Figma I crafted a user flow from landing through product discovery combined with smart animations to enhance transitions and reinforce brand personality
The products page was designed to showcase the brand’s honey flavors in a way that feels luxurious, warm, and instantly recognizable. Each product is presented with strong visual focus, allowing the jars themselves to lead the experience while maintaining a clean and intuitive shopping flow
we were required to work within material limitations and incorporate cardboard as a core design element. I used it as a creative anchor to strengthen the brand’s warmth.
I incorporated the cardboard material in two ways: as a textural backdrop throughout the interface and as the foundation for a physical cardboard object I designed and translated into a digital mockup. The handmade cardboard project was reimagined as a branded shopping bag, bridging physical craft and digital UI
Technical
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